{"title":"Instinct Surf","description":"\u003ch2 class=\"image-with-text__heading inline-richtext h1\"\u003eA Brand is Born\u003c\/h2\u003e\n\u003cp\u003eThe story of Instinct dates back to 1972 when I was in high school. A photographer, Mike Duff, swam out at Dairy Beach in Durban and captured an image of me surfing.\u003c\/p\u003e\n\u003cp\u003eThe local paper the Daily News published my first shot ever taken from the water. At 15 I was stoked!\u003c\/p\u003e\n\u003cp\u003eSurfboards back then had not become branding billboards – generally each board had a single, small logo identifying the manufacturer which in my town were Safari, Holmes and Wetteland.\u003c\/p\u003e\n\u003ch2 class=\"image-with-text__heading inline-richtext h1\"\u003eAuthenticity\u003c\/h2\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003e\u003cstrong\u003eDerek Berry, an artist friend of my Dad’s, created a graphic from the photo and my Dad thought it would look great as a logo on my next board. I was a shy kid. “Oh no Dad, it’s too big,” I told him.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“This is the deal son,” he said to me. “If you are not having the logo, I am not buying the board.” It was a little bit of tough love but my Dad intrinsically understood the value of a simple, powerful and – most of all – authentic logo.\u003c\/p\u003e\n\u003cp\u003eThat logo went on to appear on every one of my boards throughout my career. I used it when I founded Instinct and ultimately millions of units were sold bearing the image. The logo became a part of my DNA and I have to thank my Dad for his vision. Every time I see the Instinct logo, I see my Dad.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"fish-tail-tee","title":"Fish Tail S\/S Tee - Granite","description":"\u003ch3\u003eInstinct Surf Fish Tail Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft ring-spun 100% cotton fabric\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eInstinct woven hem label \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Check out our sizing guide here. \u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Granite \/ S","offer_id":67702796288182,"sku":"INSFA26T017","price":29.56,"currency_code":"USD","in_stock":false},{"title":"Granite \/ M","offer_id":67702796320950,"sku":"INSFA26T017","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Granite \/ L","offer_id":67702796353718,"sku":"INSFA26T017","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Granite \/ XL","offer_id":67702796386486,"sku":"INSFA26T017","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Granite \/ 2XL","offer_id":67702796419254,"sku":"INSFA26T017","price":29.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Fish_Tail_SS_Tee_-_Granite.jpg?v=1793133814"},{"product_id":"sunburst-tee","title":"Sunburst S\/S Tee - Pepper","description":"\u003ch3\u003eInstinct Surf Men's Sunburst Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft ring-spun 100% cotton fabric\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eInstinct woven hem label \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help with sizing? Check out our sizing guide here. \u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Pepper \/ S","offer_id":67702795960502,"sku":"INSFA26T006","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ M","offer_id":67702795993270,"sku":"INSFA26T006","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ L","offer_id":67702796026038,"sku":"INSFA26T006","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ XL","offer_id":67702796058806,"sku":"INSFA26T006","price":29.56,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ 2XL","offer_id":67702796091574,"sku":"INSFA26T006","price":29.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Sunburst_SS_Tee_-_Pepper.jpg?v=1793134043"},{"product_id":"paradise-cove-tee","title":"Paradise Cove S\/S Tee - Bay","description":"\u003ch3\u003eInstinct Surf Men's Paradise Cove Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e6.1-ounce, 100% US ring spun cotton\u003c\/li\u003e\n\u003cli\u003eSoft-washed, garment-dyed fabric\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"891\" style=\"border-collapse: collapse; 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width: 58pt;\"\u003e \u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"77\" style=\"border-left: none; width: 58pt;\"\u003e \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"21\" style=\"height: 15.75pt;\"\u003e\n\u003ctd height=\"21\" class=\"xl70\" width=\"352\" style=\"height: 15.75pt; border-top: none; width: 264pt;\"\u003e\n\u003cdiv style=\"box-sizing: border-box; overflow-x: auto; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003eS\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003eM\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003eL\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003eXL\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003e2XL\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003e3XL\u003c\/td\u003e\n\u003ctd class=\"xl71\" width=\"77\" style=\"border-top: none; border-left: none; width: 58pt;\"\u003e4XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"21\" style=\"height: 15.75pt;\"\u003e\n\u003ctd height=\"21\" class=\"xl72\" width=\"352\" style=\"height: 15.75pt; border-top: none; width: 264pt;\"\u003eBody Length at Back\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e26 5\/8\u003c\/td\u003e\n\u003ctd class=\"xl74\" style=\"border-top: none; border-left: none;\"\u003e28\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e29 3\/8\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e30 3\/4\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e31 5\/8\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e32 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e33 1\/2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"21\" style=\"height: 15.75pt;\"\u003e\n\u003ctd height=\"21\" class=\"xl75\" width=\"352\" style=\"height: 15.75pt; border-top: none; width: 264pt;\"\u003eChest\u003c\/td\u003e\n\u003ctd class=\"xl76\" style=\"border-top: none; border-left: none;\"\u003e18 1\/4\u003c\/td\u003e\n\u003ctd class=\"xl76\" style=\"border-top: none; border-left: none;\"\u003e20 1\/4\u003c\/td\u003e\n\u003ctd class=\"xl77\" style=\"border-top: none; border-left: none;\"\u003e22\u003c\/td\u003e\n\u003ctd class=\"xl77\" style=\"border-top: none; border-left: none;\"\u003e24\u003c\/td\u003e\n\u003ctd class=\"xl77\" style=\"border-top: none; border-left: none;\"\u003e26\u003c\/td\u003e\n\u003ctd class=\"xl76\" style=\"border-top: none; border-left: none;\"\u003e27 3\/4\u003c\/td\u003e\n\u003ctd class=\"xl76\" style=\"border-top: none; border-left: none;\"\u003e29 3\/4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"21\" style=\"height: 15.75pt;\"\u003e\n\u003ctd height=\"21\" class=\"xl72\" width=\"352\" style=\"height: 15.75pt; border-top: none; width: 264pt;\"\u003eSleeve Length from Center Back\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e16 1\/4\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e17 3\/4\u003c\/td\u003e\n\u003ctd class=\"xl74\" style=\"border-top: none; border-left: none;\"\u003e19\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e20 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e21 3\/4\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e23 1\/4\u003c\/td\u003e\n\u003ctd class=\"xl73\" style=\"border-top: none; border-left: none;\"\u003e24 5\/8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Instinct Surf","offers":[{"title":"Bay \/ S","offer_id":67702795796662,"sku":"INSFA26T023","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Bay \/ M","offer_id":67702795829430,"sku":"INSFA26T023","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Bay \/ L","offer_id":67702795862198,"sku":"INSFA26T023","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Bay \/ XL","offer_id":67702795894966,"sku":"INSFA26T023","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Bay \/ 2XL","offer_id":67702795927734,"sku":"INSFA26T023","price":27.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Paradise_Cove_SS_Tee_-_Bay.jpg?v=1793135174"},{"product_id":"slanted-long-sleeve-tee","title":"Slanted Long Sleeve Tee - White","description":"\u003ch3\u003eInstinct Surf Men's Slanted Long Sleeve T-Shirt\u003c\/h3\u003e\n\u003cp\u003eRide the tube in ultimate comfort—this long sleeve brings that perfect barrel feeling to your everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% ring-spun cotton surf blended garment wash for ultra-soft hand feel\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with classic pocket styling\u003c\/li\u003e\n\u003cli\u003ePre-shrunk for lasting fit\u003c\/li\u003e\n\u003cli\u003eTube rider graphic detailing\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e! \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"White \/ S","offer_id":67702796124342,"sku":"INSFA25LS001","price":35.96,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":67702796157110,"sku":"INSFA25LS001","price":35.96,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":67702796189878,"sku":"INSFA25LS001","price":35.96,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":67702796222646,"sku":"INSFA25LS001","price":35.96,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":67702796255414,"sku":"INSFA25LS001","price":35.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Slanted_Long_Sleeve_Tee_-_White.jpg?v=1793135532"},{"product_id":"eclipse-tee","title":"Eclipse S\/S Tee - Ivory","description":"\u003ch3\u003eInstinct Surf Men's Eclipse Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cp\u003e6.1 oz Soft ring-spun cotton fabric with 100% cotton threads Relaxed fit Topstitched, classic width, rib collar\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Ivory \/ S","offer_id":67702796452022,"sku":"INSFA25T006","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ M","offer_id":67702796484790,"sku":"INSFA25T006","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ L","offer_id":67702796517558,"sku":"INSFA25T006","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ XL","offer_id":67702796550326,"sku":"INSFA25T006","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ 2XL","offer_id":67702796583094,"sku":"INSFA25T006","price":27.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Eclipse_SS_Tee_-_Ivory.jpg?v=1793135945"},{"product_id":"mystic-rider-tee","title":"Mystic Rider S\/S Tee - White","description":"\u003ch3\u003eInstinct Surf Men's Mystic Rider Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cp\u003e6.1 oz Soft ring-spun cotton fabric with 100% cotton threads Relaxed fit Topstitched, classic width, rib collar\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"White \/ S","offer_id":67702796615862,"sku":"INSFA25T008","price":27.96,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":67702796648630,"sku":"INSFA25T008","price":27.96,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":67702796681398,"sku":"INSFA25T008","price":27.96,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":67702796714166,"sku":"INSFA25T008","price":27.96,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":67702796746934,"sku":"INSFA25T008","price":27.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Mystic_Rider_SS_Tee_-_White_1.jpg?v=1793136229"},{"product_id":"rip-it-good-tee","title":"Rip it Good S\/S Tee - Pepper","description":"\u003ch3\u003eInstinct Surf Men's Rip it Good Short Sleeve T-Shirt\u003c\/h3\u003e\n\u003cp\u003eThis \"Rip it Good\" tee reflects the energetic charm of the '80s, merging style and comfort for an ultimate throwback experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003eSoft ring-spun 100% cotton fabric\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eInstinct woven hem label \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Pepper \/ S","offer_id":67702796779702,"sku":"INSFA25T020:S","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ M","offer_id":67702796812470,"sku":"INSFA25T020:M","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ L","offer_id":67702796845238,"sku":"INSFA25T020:L","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ XL","offer_id":67702796878006,"sku":"INSFA25T020:XL","price":27.96,"currency_code":"USD","in_stock":true},{"title":"Pepper \/ 2XL","offer_id":67702796910774,"sku":"INSFA25T020:2XL","price":27.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Rip_it_Good_SS_Tee_-_Pepper_1.jpg?v=1793136754"},{"product_id":"cortez-waffle-knit","title":"Cortez Waffle Knit - Ash","description":"\u003ch3\u003eInstinct Surf Men's Cortez Waffle Knit\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for cool coastal mornings and post-surf evenings!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Cortez Waffle Knit is a long-sleeve woven shirt that blends classic plaid styling with a unique waffle knit texture for added depth and comfort. The medium-weight fabric delivers an easy balance of warmth and breathability, making it a reliable layer from the beach to the bar! \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade from 100% Cotton \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft \"brushed\" interior fabric \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile Medium Weight Fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003cspan style=\"color: rgb(255, 128, 0);\"\u003e\u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\" style=\"color: rgb(255, 128, 0);\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e! \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Ash \/ S","offer_id":67865120800950,"sku":"INSFA26LSW002","price":63.96,"currency_code":"USD","in_stock":true},{"title":"Ash \/ M","offer_id":67865120833718,"sku":"INSFA26LSW002","price":63.96,"currency_code":"USD","in_stock":true},{"title":"Ash \/ L","offer_id":67865120866486,"sku":"INSFA26LSW002","price":63.96,"currency_code":"USD","in_stock":true},{"title":"Ash \/ XL","offer_id":67865120899254,"sku":"INSFA26LSW002","price":63.96,"currency_code":"USD","in_stock":false},{"title":"Ash \/ 2XL","offer_id":67865120932022,"sku":"INSFA26LSW002","price":63.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Cortez_Waffle_Knit_-_Ash.jpg?v=1793221844"},{"product_id":"j-bay-corduroy-jacket","title":"J-Bay Corduroy Jacket - Chocolate","description":"\u003ch3\u003eInstinct Surf Men's J-Bay Corduroy Jacket\u003c\/h3\u003e\n\u003cp\u003eThe\u003cstrong\u003e J-Bay Corduroy Jacket\u003c\/strong\u003e pays tribute to Jeffrey’s Bay, South Africa, one of the world's most iconic surf destinations and Shaun Tomson’s home break. 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width: 322pt;\"\u003e\n\u003ccolgroup\u003e \u003ccol width=\"216\" style=\"mso-width-source: userset; mso-width-alt: 7899; width: 162pt;\"\u003e \u003ccol width=\"43\" span=\"5\" style=\"mso-width-source: userset; mso-width-alt: 1572; width: 32pt;\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"17\" style=\"height: 12.75pt;\"\u003e\n\u003ctd height=\"17\" class=\"xl69\" width=\"216\" style=\"height: 12.75pt; width: 162pt;\"\u003eMeasurement\u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"43\" style=\"width: 32pt;\"\u003eS\u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"43\" style=\"width: 32pt;\"\u003eM\u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"43\" style=\"width: 32pt;\"\u003eL\u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"43\" style=\"width: 32pt;\"\u003eXL\u003c\/td\u003e\n\u003ctd class=\"xl69\" width=\"43\" style=\"width: 32pt;\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"17\" style=\"height: 12.75pt;\"\u003e\n\u003ctd height=\"17\" class=\"xl70\" width=\"216\" style=\"height: 12.75pt; width: 162pt;\"\u003eChest Circumference (1\" below AH)\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e43\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e45\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e47\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e49\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e51\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"17\" style=\"height: 12.75pt;\"\u003e\n\u003ctd height=\"17\" class=\"xl70\" width=\"216\" style=\"height: 12.75pt; width: 162pt;\"\u003eFront Body Length (HPS)\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e28\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e29\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e30\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e31\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e32\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"17\" style=\"height: 12.75pt;\"\u003e\n\u003ctd height=\"17\" class=\"xl70\" width=\"216\" style=\"height: 12.75pt; width: 162pt;\"\u003eAcross Shoulder Width\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e18\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e19\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e20\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e21\u003c\/td\u003e\n\u003ctd class=\"xl70\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr height=\"17\" style=\"height: 12.75pt;\"\u003e\n\u003ctd height=\"17\" class=\"xl70\" width=\"216\" style=\"height: 12.75pt; width: 162pt;\"\u003eSleeve Length (CB → Cuff)\u003c\/td\u003e\n\u003ctd class=\"xl71\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e33 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl71\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e34 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl71\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e35 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl71\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e36 1\/2\u003c\/td\u003e\n\u003ctd class=\"xl71\" align=\"right\" width=\"43\" style=\"width: 32pt;\"\u003e37 1\/2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Instinct Surf","offers":[{"title":"Chocolate \/ S","offer_id":67865120637110,"sku":"INSFA26J003","price":111.96,"currency_code":"USD","in_stock":true},{"title":"Chocolate \/ M","offer_id":67865120669878,"sku":"INSFA26J003","price":111.96,"currency_code":"USD","in_stock":true},{"title":"Chocolate \/ L","offer_id":67865120702646,"sku":"INSFA26J003","price":111.96,"currency_code":"USD","in_stock":true},{"title":"Chocolate \/ XL","offer_id":67865120735414,"sku":"INSFA26J003","price":111.96,"currency_code":"USD","in_stock":true},{"title":"Chocolate \/ 2XL","offer_id":67865120768182,"sku":"INSFA26J003","price":111.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Impala_Shirt_Jacket_-_Dune_1.jpg?v=1793220147"},{"product_id":"impala-shirt-jacket","title":"Impala Shirt Jacket - Dune","description":"\u003ch3\u003eInstinct Surf Men's Impala Shirt Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-end=\"267\" data-start=\"186\"\u003eThis is the Impala — a heavyweight jacket with a deceptively soft side.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt from thick, brushed fabric with a broken-in feel, it’s warm enough to ride solo on cool days or layer up when things get colder. Clean lines, button-front, and utility pockets make it an easy go-to from early morning surf checks to post-session hangs. Durable, comfortable, and always ready to roll.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eHeavy Weight Fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium Sherpa Fleece\u003c\/li\u003e\n\u003cli\u003eMicrofiber Interior\u003c\/li\u003e\n\u003cli\u003eFront Patch Pocket\u003c\/li\u003e\n\u003cli\u003eSnap Button Closure\u003c\/li\u003e\n\u003cli\u003eSuper Soft Hand\u003c\/li\u003e\n\u003cli\u003eWoven Label Branding\u003c\/li\u003e\n\u003cli\u003eRounded Hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize + Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStandard\/Relaxed Fit\u003c\/li\u003e\n\u003cli\u003eModel wears a size Large\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e! \u003c\/span\u003e\u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Dune \/ S","offer_id":67865120309430,"sku":"INSFA25J007","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Dune \/ M","offer_id":67865120342198,"sku":"INSFA25J007","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Dune \/ L","offer_id":67865120374966,"sku":"INSFA25J007","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Dune \/ XL","offer_id":67865120407734,"sku":"INSFA25J007","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Dune \/ 2XL","offer_id":67865120440502,"sku":"INSFA25J007","price":99.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Impala_Shirt_Jacket_-_Dune.jpg?v=1793219851"},{"product_id":"quicksand-hoodie","title":"Quicksand Pullover Hoodie - Saddle","description":"\u003ch3\u003eInstinct Surf Men's Quicksand Pullover Hoodie\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eQuicksand Hoodie \u003c\/strong\u003efeatures a vintage-inspired palm tree graphic framed by classic Instinct Surf Co. branding and the message “The Inner Rhythm.” With its warm, earthy color and understated coastal artwork, it captures the laid-back mindset of slowing down, finding your rhythm, and enjoying life by the ocean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 80% Cotton, 20% Polyester\u003c\/li\u003e\n\u003cli\u003e8.5 oz\/yd² - 250gm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Hand Fabric\u003c\/li\u003e\n\u003cli\u003eJersey Lined Hood\u003c\/li\u003e\n\u003cli\u003eWater Based Ink\u003c\/li\u003e\n\u003cli\u003eKnit Rub Cuff \u0026amp; Hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize + Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStandard\/Relaxed Fit\u003c\/li\u003e\n\u003cli\u003eModel wears a size Large\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNeed help finding the perfect fit? Check our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e! \u003c\/p\u003e","brand":"Instinct Surf","offers":[{"title":"Saddle \/ S","offer_id":67865120473270,"sku":"INSFA25F006","price":55.96,"currency_code":"USD","in_stock":true},{"title":"Saddle \/ M","offer_id":67865120506038,"sku":"INSFA25F006","price":55.96,"currency_code":"USD","in_stock":true},{"title":"Saddle \/ L","offer_id":67865120538806,"sku":"INSFA25F006","price":55.96,"currency_code":"USD","in_stock":true},{"title":"Saddle \/ XL","offer_id":67865120571574,"sku":"INSFA25F006","price":55.96,"currency_code":"USD","in_stock":true},{"title":"Saddle \/ 2XL","offer_id":67865120604342,"sku":"INSFA25F006","price":55.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Quicksand_Pullover_Hoodie_-_Saddle_1.jpg?v=1793218780"},{"product_id":"julian-crewneck","title":"Julian Crewneck Sweatshirt - Black","description":"\u003ch3\u003eInstinct Surf Men's Julian Crewneck Sweatshirt\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eJulian Hoodie \u003c\/strong\u003eis all about comfort, built for cool mornings, breezy evenings, and everything in between. With an incredibly soft feel and cozy warmth, it’s the kind of everyday layer you’ll keep reaching for long after the sun goes down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8.5 oz \u003c\/li\u003e\n\u003cli\u003e52% Cotton\/48% Polyester\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1x1 ribbing at collar, cuffs and waistband\u003c\/li\u003e\n\u003cli\u003estandard fit\u003c\/li\u003e\n\u003cli\u003eSide-Seamless\u003c\/li\u003e\n\u003cli\u003eLogo Embroidery\u003c\/li\u003e\n\u003cli\u003eKnit Rib Cuff \u0026amp; Hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instinct Surf","offers":[{"title":"Black \/ S","offer_id":67865121292470,"sku":"INSFA25F001","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":67865121325238,"sku":"INSFA25F001","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":67865121358006,"sku":"INSFA25F001","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":67865121390774,"sku":"INSFA25F001","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":67865121423542,"sku":"INSFA25F001","price":59.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Julian_Crewneck_Sweatshirt_-_Black.jpg?v=1793209490"},{"product_id":"warner-packable-puffer-jacket","title":"Warner Packable Puffer Jacket - Charcoal","description":"\u003ch3\u003eInstinct Surf Men's Warner Packable Puffer Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong data-start=\"382\" data-end=\"488\"\u003eThis lightweight puffy jacket is built for comfort! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade with a weather-resistant shell and low-profile insulation, it delivers reliable warmth without the bulk. Packs into its own pocket so it’s ready when the fog rolls in or the temp drops after sunset. A clean silhouette, no gimmicks — just dependable gear when function matters.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNeed help finding the perfect fit? Check out our Fit Guide \u003ca href=\"https:\/\/instinctsurf.com\/pages\/sizing-chart\"\u003ehere\u003c\/a\u003e! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from: 100% Nylon\u003c\/li\u003e\n\u003cli\u003eLight Weight Fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePackable Storage Pocket\u003c\/li\u003e\n\u003cli\u003eCustom Quilted Pattern\u003c\/li\u003e\n\u003cli\u003eFront Welt Pockets\u003c\/li\u003e\n\u003cli\u003eLightweight \u0026amp; Low-Profile\u003c\/li\u003e\n\u003cli\u003eStorable Hood into Collar\u003c\/li\u003e\n\u003cli\u003eWoven Label Branding\u003c\/li\u003e\n\u003cli\u003eExposed Front Zipper Closure\u003c\/li\u003e\n\u003cli\u003eGathered Cuffs\u003c\/li\u003e\n\u003cli\u003eRounded Hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize + Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStandard\/Relaxed Fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instinct Surf","offers":[{"title":"Charcoal \/ S","offer_id":67865121128630,"sku":"INSFA25J001","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ M","offer_id":67865121161398,"sku":"INSFA25J001","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ L","offer_id":67865121194166,"sku":"INSFA25J001","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ XL","offer_id":67865121226934,"sku":"INSFA25J001","price":99.96,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ 2XL","offer_id":67865121259702,"sku":"INSFA25J001","price":99.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Warner_Packable_Puffer_Jacket_-_Charcoal.jpg?v=1793208770"},{"product_id":"julian-crewneck-1","title":"Julian Crewneck Sweatshirt - Navy","description":"\u003ch3\u003eInsight Surf Men's Julian Crewneck Sweatshirt\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eJulian Crew \u003c\/strong\u003eis the softest sweatshirt you’ll ever wear, combining a plush, textured knit with an easy, everyday feel. This unisex mid-weight classic is made for cool mornings and laid-back evenings, with ribbed cuffs and a waistband that bring a comfortable, timeless finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8.5 oz \u003c\/li\u003e\n\u003cli\u003e52% Cotton\/48% Polyester\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1x1 ribbing at collar, cuffs and waistband\u003c\/li\u003e\n\u003cli\u003estandard fit\u003c\/li\u003e\n\u003cli\u003eSide-Seamless\u003c\/li\u003e\n\u003cli\u003eLogo Embroidery\u003c\/li\u003e\n\u003cli\u003eKnit Rib Cuff \u0026amp; Hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instinct Surf","offers":[{"title":"Navy \/ S","offer_id":67865120964790,"sku":"INSFA25F002","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":67865120997558,"sku":"INSFA25F002","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":67865121030326,"sku":"INSFA25F002","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":67865121063094,"sku":"INSFA25F002","price":59.96,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":67865121095862,"sku":"INSFA25F002","price":59.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2489\/2950\/files\/Julian_Crewneck_Sweatshirt_-_Navy.jpg?v=1793208136"},{"product_id":"j-bay-corduroy-jacket-1","title":"J-Bay Corduroy Jacket - Black","description":"\u003ch3\u003eInstinct Surf Men's J-Bay Corduroy Jacket\u003c\/h3\u003e\n\u003cp\u003eThe\u003cstrong\u003e J-Bay Corduroy Jacket\u003c\/strong\u003e pays tribute to Jeffrey’s Bay, South Africa, one of the world's most iconic surf destinations and Shaun Tomson’s home break. 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