Shop 30% Off Jack's Brand, and 50% Off Alton, Muchacho, + Fifty7 all weekend long! Exclusions apply. See you In-Store + Online. Valid 2/14/2026-2/15/2026/
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Jack's Surfboards
Shop 30% Off Jack's Brand, and 50% Off Alton, Muchacho, + Fifty7 all weekend long! Exclusions apply. See you In-Store + Online. Valid 2/16/2026.
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Effortless style, real beach days, and pieces made to live in. Surf and swimwear has always been about more than what you wear in the water. It’s about how you feel getting there, drying off after, and moving through life around the ocean. Heading into 2026, women’s surf and swim brands are leaning into that idea more than ever — blending comfort, versatility, and thoughtful design in a way that feels natural and lived-in. This guide isn’t about fast trends or telling anyone what they should wear. It’s simply a look at women’s surf and swim brands that consistently get it right — brands that understand beach days, salt air, long summers, and the kind of style that works whether you’re paddling out or grabbing coffee afterward. If you’re refreshing your swim drawer or just looking for pieces that feel good season after season, these are some of the best women’s surf & swim brands to know for 2026. Roxy Roxy has been shaping women’s surf culture for decades, and that experience shows. Their surf and swim collections strike a thoughtful balance between function and lifestyle — designed to move comfortably while still feeling easy and approachable. Roxy pieces work well for women who spend real time near the water, but don’t want their style to feel overly technical or restricted to the beach. Roxy Women’s Surf & Swim Billabong Billabong’s women’s surf and swimwear continues to feel rooted in surf culture while evolving with modern fits and fabrics. Their collections transition effortlessly from water to land, which makes them a go-to for everyday beach life. There’s a relaxed confidence to Billabong that feels timeless — comfortable, wearable, and never trying too hard. Billabong Women’s Surf & Swim Rhythm Rhythm brings a softer, more understated approach to women’s surf and swimwear. Their designs focus on natural tones, relaxed silhouettes, and pieces that feel calm and intentional. For women who gravitate toward timeless style and coastal simplicity, Rhythm continues to stand out heading into 2026. Rhythm Women’s Collection L*Space L*Space sits comfortably at the intersection of swimwear and lifestyle fashion. Known for flattering cuts and attention to detail, their pieces feel elevated without being intimidating. This is swimwear that feels confident and comfortable — designed to be worn beyond just the beach or pool. L*Space Swimwear Lele Mar Lele Mar brings a playful, lighthearted energy to women’s swim. With bright colors and easy designs, their pieces feel made for sunny days and time spent near the water. It’s swimwear that doesn’t take itself too seriously — fun, comfortable, and easy to enjoy. Lele Mar Swim JS Swim (Jack’s Surfboards) JS Swim is Jack’s own swimwear line, created with real beach life in mind. These pieces focus on comfort, wearability, and clean design — making them easy to mix, match, and live in. It’s a great option for women who want swimwear that feels approachable, reliable, and thoughtfully designed by a brand that truly understands surf culture. JS Swim Why These Brands Matter in 2026 What all of these brands have in common is a shared understanding that women’s surf and swimwear should support real life near the ocean — not dictate it. The best pieces feel comfortable, move naturally, and last beyond a single season. Whether your days are spent surfing, swimming, traveling, or simply enjoying time by the water, these brands continue to offer collections that feel effortless, confident, and true to the surf lifestyle. Final Thoughts Finding the right surf and swimwear is a personal thing. It’s about choosing pieces that feel good, fit your life, and make time near the ocean even better. The brands above have earned their place in 2026 by consistently creating women’s surf and swimwear that feels natural, wearable, and inspired by the ocean — season after season. Browse All Women’s Swimwear | Shop All Women’s Clothing
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Because love looks even better with a little salt in the air. Surfers are easy to love… and sometimes tricky to shop for. This Valentine’s Day, skip the pressure of buying “the perfect piece of gear” and focus on something even better: gifts that fit their lifestyle. From cozy layers for post-surf mornings to easygoing styles made for beach dates, road trips, and everyday adventures, this guide is all about celebrating the surfer you love — both in and out of the water. 💐 Valentine’s Day Gifts for Her Effortless, coastal, and made for movement — these picks are perfect for the surfer who lives in layers and loves comfort with style. Beach Crush YD Overalls – Caramel Cafe Billabong Beach Crush Overalls Easy, laid-back, and endlessly wearable. These overalls are perfect for throwing on after a surf, heading to brunch, or wandering the boardwalk hand-in-hand. Paradise Embroidered Jacket – Khaki Paradise Jacket A little warmth, a lot of personality. This embroidered jacket is the kind of piece that turns everyday outfits into something special. April Top – Flame By L*Space April Top Bright, flattering, and perfect for beach days or sunset dinners. A great way to add color (and confidence) to her Valentine’s wardrobe. Brynn Cardigan – Rosewater By L*Space Brynn Cardigan Soft, cozy, and romantic in the best way. Ideal for chilly mornings, post-surf coffee runs, and cuddling up after long days outside. The Annie Pearl Snap Shirtdress – Classic Denim Annie Shirtdress Easy, timeless, and endlessly versatile. Wear it as a dress, layer it open, or toss it on after a surf — it just works. Devine Knit – Cranberry Shop the Devine Knit Soft knit comfort with a pop of Valentine’s color. A cozy classic she’ll reach for all season long. 💙 Valentine’s Day Gifts for Him Comfort, function, and effortless style — perfect for the surfer who values good waves and good vibes. Awake Polar Fleece Polo – Olive Rhythm Awake Polar Fleece Polo Warm, comfortable, and ideal for cool coastal mornings. This fleece polo is an easy upgrade from the standard hoodie. Lawson Plaid Button Up – Parisian Night Blue / Black Vans Lawson Plaid Shirt Classic plaid that works just as well at dinner as it does around a beach fire. Long Sleeve Service Shirt – Stormy Sea Tenore Service Shirt Durable, comfortable, and built for everyday wear — from surf checks to spontaneous adventures. Escape Pant – Coriander Marsh Wear Escape Pant Relaxed, versatile, and made for movement. These are the pants he’ll want to live in. Cord Jam Pant – Black Rhythm Cord Jam Pant Classic corduroy style with a laid-back fit — perfect for beach towns and beyond. Scenario Slide – Jet Black Shop the Scenario Slide Easy, comfortable slides for pre-surf, post-surf, and everything in between. 💞 Gifts That Are Really About Time Together Valentine’s Day doesn’t have to be about big gestures. Some of the best gifts are simple — layers for beach walks, outfits for weekend trips, and pieces that become part of shared memories. Wrap it up with a handwritten note, plan a beach day, or surprise them with coffee after an early session. Those are the moments that last.
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